Top Beauty Retail Apps on Android in Germany: Q2 2025

In the second quarter of 2025, the top beauty retail apps on the Android platform in Germany showcased varying trends in downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

Mein dm maintained a strong presence with weekly downloads hovering around 22K to 26K, peaking at 26.5K in late May. The app's active user base was robust, starting at approximately 2.8M and ending the quarter slightly higher at 2.85M.

RITUALS - Cosmetics saw a fluctuation in downloads, beginning the quarter at 9.1K and tapering off to 5.7K by the end. Active users also showed a decline from 86.4K to 54.3K over the same period.

Douglas – Parfüm & Kosmetik experienced a varied download trend, reaching a high of 10.3K in mid-April. The number of active users fluctuated, starting at 213.8K and closing at 158.7K.

flaconi demonstrated a more stable download pattern, with numbers ranging from 3.8K to 8.7K. Active users showed resilience, starting at 76.8K and increasing to 98.9K by the end of June.

Notino: perfumes and cosmetics had a modest download count, with figures reaching up to 4.8K mid-June. Active users started at 34K, dipped to 21.3K, and then rose back to 25.5K.

For more detailed insights and data on app performance, visit Sensor Tower.